Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs
Welcome to Inside the Speakeasy—the entrepreneur podcast that hands you the keys to rooms most never get access to.
Hosted by Eric Berman, this show is for founders, startup builders, marketers, and empire-minded creators who are done with surface-level noise and ready to unlock the hidden strategies, pivotal success stories, and raw truths behind elite business growth.
This is your key to the real game—the unfiltered conversations happening behind closed doors, at mastermind retreats, in late-night deal rooms, and during the “what the hell do I do now?” breakdowns that never make it to LinkedIn.
You’ll hear from the scrappiest, boldest, most unreasonably driven entrepreneurs in the U.S.—the ones who are scaling to 7–8 figures, failing forward, innovating under pressure, and rewriting the rules of success while no one’s watching.
No recycled advice. No fake “10X hacks.” Just what’s actually working right now—from people actually doing it.
Because let’s be honest:
You’re doing well.
You’re sharp.
But deep down… you know you’re still playing small.
So stop chasing comfort.
You’re not here for safe.
You’re here to evolve.
This is Inside the Speakeasy.
And once you’re in…
You don’t go back.
Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs
How to Simplify Your Marketing Strategy So It Actually Works with Russell Lundstrom
Running a business can feel like trying to solve a puzzle without the picture on the box, especially when it comes to marketing. That’s exactly what Russell Lundstrom, a lifelong entrepreneur turned “Marchitect,” helps us figure out in this episode. After decades of building multiple 7-figure businesses, Russell has cracked the code on how to simplify marketing and find real clarity in your message. His Five-Step Marketing Plan Formula is all about cutting through the noise and finally seeing what’s been working for you all along.
After more than 35 years in the trenches of marketing and multiple 7-figure ventures, Russell knows exactly where most entrepreneurs go wrong and how to fix it. He shares stories from the front lines of entrepreneurship, breaking down how to find your ideal customers, create offers that actually land, and use what he calls the “Master Marketing Equation” to make your business run smoother.
If you’ve ever felt like your marketing efforts were scattered or ineffective, this is your sign to hit play. Russell’s practical wisdom will help you simplify your strategy, sharpen your offers, and finally build a marketing plan that works for you, not against you. Tune in now and learn how to think like a true “Marchitect.”
Key Timestamps:
[00:00:00] Welcome to Inside the Speakeasy Podcast.
[00:03:44] Russell’s entrepreneurial journey.
[00:08:17] Focus over multiple opportunities.
[00:11:00] Marketing architect concept.
[00:16:45] Vision and mission clarity.
[00:19:58] Master marketing equation explained.
[00:23:16] 80-20 rule in business.
[00:27:40] Niche specialization for business success.
[00:30:08] Messaging for solving customer problems.
[00:34:50] Marketing budget considerations.
[00:37:27] Customer research importance.
[00:39:31] Offer they can't refuse.
[00:44:31] The world needs your work.
Memorable Quotes:
"If I were to go back in time and talk to my 21-year-old self, I'd say, just pick one thing and focus and get rid of all the squirrels." [00:08:17] – Russell Lundstrom
"The vision is to win the war. And the mission are those individual missions that make up how you win the war." [00:19:27] – Russell Lundstrom
Connect with Russell Lundstrom:
Website: https://marketingplanformula.com
Instagram: https://www.instagram.com/marchitect.pro/
Facebook: https://www.facebook.com/marketingplanformula
Twitter/X: https://x.com/mpfmarchitect
LinkedIn: https://www.linkedin.com/company/marketingplanformula
YouTube: https://www.youtube.com/@marketingplanformula
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.instagram.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting: www.evolvedpodcasting.com