Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs
Welcome to Inside the Speakeasy—the entrepreneur podcast that hands you the keys to rooms most never get access to.
Hosted by Eric Berman, this show is for founders, startup builders, marketers, and empire-minded creators who are done with surface-level noise and ready to unlock the hidden strategies, pivotal success stories, and raw truths behind elite business growth.
This is your key to the real game—the unfiltered conversations happening behind closed doors, at mastermind retreats, in late-night deal rooms, and during the “what the hell do I do now?” breakdowns that never make it to LinkedIn.
You’ll hear from the scrappiest, boldest, most unreasonably driven entrepreneurs in the U.S.—the ones who are scaling to 7–8 figures, failing forward, innovating under pressure, and rewriting the rules of success while no one’s watching.
No recycled advice. No fake “10X hacks.” Just what’s actually working right now—from people actually doing it.
Because let’s be honest:
You’re doing well.
You’re sharp.
But deep down… you know you’re still playing small.
So stop chasing comfort.
You’re not here for safe.
You’re here to evolve.
This is Inside the Speakeasy.
And once you’re in…
You don’t go back.
Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs
Reinventing Online Courses to Inspire Learning and Create Change
Changing the way people learn online is not just about piling on more information; it’s about creating an experience that makes people want to keep showing up. That’s something Marisa Murgatroyd knows better than anyone. She went from being an artist who was told she had “no marketable skills” to building a multi-million-dollar business helping thousands of people create courses that actually get results. In our conversation, she shares how she cracked the code on keeping students motivated and excited to learn.
Marisa is the Founder of Live Your Message and the Creator of the Experience Product Masterclass, and she’s helped over 18,000 students design courses that don’t just teach but truly transform. She talks about her “Experience Formula,” which mixes things like gamification, psychology, and smart design to keep people hooked on taking action. We also dig into why having a super clear mission makes all the difference when you’re creating something meant to change lives.
We also get into the future of customer experience and why it matters more than ever as AI and automation take center stage. Marisa shares some of her favorite success stories, from wild conversion rates to course creators watching their students light up with breakthroughs. If you’ve ever thought about sharing your knowledge with the world, this episode will give you the push and the tools to make it happen.
Key Timestamps:
[00:00:00] Welcome to Inside the Speakeasy Podcast
[00:02:34] Course creation from diverse backgrounds.
[00:03:27] Engaging learning experiences.
[00:06:36] Delivering transformation over knowledge.
[00:10:46] Behavioral design for engagement.
[00:18:41] Rewarding progress in serious topics.
[00:21:39] Customer experience in business.
[00:24:42] Customer experience and education.
[00:28:55] Course effectiveness through focus.
[00:32:36] Marisa’s 12-week program
Memorable Quotes:
"What really matters is that people feel like they're making progress and they're feeling rewarded for the progress that they're making." [00:18:58] – Marisa Murgatroyd
"You can have anything you want in life if you'll help enough other people get what they want." [00:34:20] – Marisa Murgatroyd
Connect with Marisa Murgatroyd:
Website: https://www.liveyourmessage.com/
Instagram: https://www.instagram.com/liveyourmessage/
Facebook: https://www.facebook.com/liveyourmessage
Twitter/X: https://twitter.com/#!/liveyourmessage
LinkedIn: https://www.linkedin.com/in/marisamurgatroyd
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.instagram.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting: www.evolvedpodcasting.com