Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs
Welcome to Inside the Speakeasy—the entrepreneur podcast that hands you the keys to rooms most never get access to.
Hosted by Eric Berman, this show is for founders, startup builders, marketers, and empire-minded creators who are done with surface-level noise and ready to unlock the hidden strategies, pivotal success stories, and raw truths behind elite business growth.
This is your key to the real game—the unfiltered conversations happening behind closed doors, at mastermind retreats, in late-night deal rooms, and during the “what the hell do I do now?” breakdowns that never make it to LinkedIn.
You’ll hear from the scrappiest, boldest, most unreasonably driven entrepreneurs in the U.S.—the ones who are scaling to 7–8 figures, failing forward, innovating under pressure, and rewriting the rules of success while no one’s watching.
No recycled advice. No fake “10X hacks.” Just what’s actually working right now—from people actually doing it.
Because let’s be honest:
You’re doing well.
You’re sharp.
But deep down… you know you’re still playing small.
So stop chasing comfort.
You’re not here for safe.
You’re here to evolve.
This is Inside the Speakeasy.
And once you’re in…
You don’t go back.
Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs
The Hidden Psychology Behind Building A Brand
Think about the last brand that really stuck with you, chances are, it wasn’t just a logo or a slogan you remembered. It was how they made you feel. That’s the heartbeat of branding, and it’s exactly what Andrea Reindl has spent nearly three decades helping people figure out. In our conversation, she shares the simple questions that can completely change the way you think about building a brand that actually matters.
Andrea knows a thing or two about creating something real, both as an entrepreneur of 29 years and as a single mom raising two teenagers. She’s worked with best-selling authors and leaders, but what really shines through is her down-to-earth take on what makes people connect. We talk about why authenticity beats polish, especially in a world that feels more and more influenced by AI, and how trust is the thing people are really looking for.
She shares simple steps for getting your message clear, finding your next best move, and making sure your audience feels the connection you’re hoping for. We even talk about the future of learning and how platforms like YouTube are shifting the way experts share what they know. If you’ve ever wondered how to make your brand (or even your ideas) stick with people in a real way, this episode is definitely for you.
Key Timestamps:
[00:00:00] Welcome to Inside the Speakeasy Podcast.
[00:03:02] Teenage entrepreneurship and sales skills.
[00:06:26] Branding for authors and books.
[00:10:24] Selling books in bulk strategies.
[00:12:12] Visionary business models and ideas.
[00:15:14] What works with branding today?
[00:17:01] The only two components of branding.
[00:17:36] Emotional branding techniques.
[00:19:28] What should I be doing with branding when starting out?
[00:24:30] Inconsistency in branding messaging.
[00:25:42] Trust and authenticity in the age of AI.
[00:27:36] AI as a communication tool.
[00:31:02] Decentralized teaching through technology.
[00:34:30] Trust as the currency of the future.
[00:35:08] Branding and personal connections.
Memorable Quotes:
"Branding to me comes down to really only two things. How do you make people feel and what do you want them to remember?" [00:17:02] – Andrea Reindl
"Trust is going to be the currency of the future and we're in a trust recession right now. And so, the currency is how do you build authenticity? And I really do think it comes back to brand." [00:34:29] – Andrea Reindl
Connect with Andrea Reidl:
Website: https://legacycreative.com/
Instagram: https://www.instagram.com/andreareindl/
Facebook: https://www.facebook.com/andrea.reindl2/
LinkedIn: https://www.linkedin.com/in/andreareindl/
YouTube: https://www.youtube.com/@Legacy.Creative
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.instagram.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting: www.evolvedpodcasting.com