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Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs

Welcome to Inside the Speakeasy—the entrepreneur podcast that hands you the keys to rooms most never get access to.

Hosted by Eric Berman, this show is for founders, startup builders, marketers, and empire-minded creators who are done with surface-level noise and ready to unlock the hidden strategies, pivotal success stories, and raw truths behind elite business growth.

This is your key to the real game—the unfiltered conversations happening behind closed doors, at mastermind retreats, in late-night deal rooms, and during the “what the hell do I do now?” breakdowns that never make it to LinkedIn.

You’ll hear from the scrappiest, boldest, most unreasonably driven entrepreneurs in the U.S.—the ones who are scaling to 7–8 figures, failing forward, innovating under pressure, and rewriting the rules of success while no one’s watching.

No recycled advice. No fake “10X hacks.” Just what’s actually working right now—from people actually doing it.

Because let’s be honest:

You’re doing well.

You’re sharp.

But deep down… you know you’re still playing small.

So stop chasing comfort.

You’re not here for safe.

You’re here to evolve.

This is Inside the Speakeasy.

And once you’re in…

You don’t go back.

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Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs

Why AI Can’t Replace Human Trust in Business

August 05, 2025 • Speakeasy Mastermind • Season 1 • Episode 15

Marketing has changed a lot, and if you’ve felt the pressure to keep up, you’re not alone. Between AI tools popping up everywhere and audiences craving more realness, it’s hard to know what actually works. That’s exactly what we get into with Alex Cattoni, a longtime friend of mine and the brilliant mind behind the Copy Posse. We talk about what it really takes to connect with people online and why authenticity is everything right now.

Alex shares how she went from being an intern at Mindvalley to building a global brand that’s helped over half a million copywriters and entrepreneurs grow their businesses. We chat about how AI is shaking things up and how to use it without sounding robotic. Alex also breaks down her go-to strategies for building trust with your audience, and why it starts way before the sale.

This one’s for anyone who’s ever stared at a blinking cursor wondering, “Is this even me?” or “Is anyone going to care about this?” We also talk about the incredible community Alex has built through the Copy Posse, and how you can get support if writing just isn’t your thing. From her award-winning marketing chops to her mission to make the internet less cringey, Alex brings both heart and clarity to the conversation.

Key Timestamps:

[00:00:00] Welcome to the Inside Speakeasy Podcast

[00:03:28] Moving abroad and exploring opportunities.

[00:08:14] Discovering a passion for copywriting.

[00:08:55] Health struggles and career change.

[00:12:05] Entrepreneurial journey and self-discovery.

[00:19:48] Authenticity in marketing works.

[00:22:42] Copy Posse – who is it for?

[00:24:06] How important is personal branding nowadays?

[00:25:36] Trust – a valuable currency in marketing.

[00:28:31] Human to human trust building activity is irreplaceable.

[00:32:47] Your audience needs to know that you care.